How can you not think of ice cream in the summer? Dairy Queen, DQ for short, is immortalized in my memory as that ice cream shop with interesting flavors. As a kid, I used to order the Maraschino Cherry Blizzard whenever my parents would allow me a treat. That flavor may be defunct, but the love is still there. My current favorite is the Strawberry Banana Blizzard!
Last April 21, I was at Taco Bell, Gateway Mall, gawking at the lovelies from Bb. Pilipinas 2015 as they did the official contract-signing to be the new faces of DQ and its newest campaign, Fun EveryDairy. The beauties tapped to spread that “fun in every day” lifestyle are: Bb. Pilipinas Tourism Ann Lorraine Colis, Bb. Pilipinas Intercontinental Christi Lynn McGarry, Bb. Pilipinas Supranational Rogelie Catacutan, Bb. Pilipinas International Janicel Lubina, and Miss Universe Philippines Pia Wurtzbach.
Bb. Pilipinas winners of 2014, Yvethe Marie Santiago, Bianca Guidotti, and Mary Jean Lastimosa, have passed the torch to their successors, who will be donning their respective sashes and crowns to participate in Dairy Queen activities that aim to give back to the community.
Ice cream and community-enriching activities? Two kinds of cool!
*I was invited to the launch by Dairy Queen Philippines.